There are no greater joys in life than gadgets and fried chicken, so why not enjoy them at the same time? KFC gets it: it partnered with Huawei to release a limited edition smartphone to commemorate 30 years since opening in China.
Since this is a gadget blog, I am compelled to tell you some of the specs of this nameless device. It’s got a 5-inch screen, is powered by a Snapdragon 425 processor, and comes with 3GB of RAM and 32GB of storage that can be expanded up to 128GB via a microSD card. There’s also a 3,020mAh battery and a fingerprint scanner.
But really, the most important thing is that Colonel Sanders is embossed on the back of the device.
KFC made the announcement via its Weibo page, but it’s written in Chinese and it’s worth reading the Google Translation of the text in full.
“# Kentucky China 30 years from 1987 to 2017, 30 years accompanied by the taste of the times, suck refers to the aftertaste! Kentucky together with Huawei joint cooperation, the introduction of Huawei Chang enjoy 7 Kentucky commemorative version of gorgeous struck! Commemorative Edition laser back carving, pre-installed Kentucky Super APP, with WOW member 10 thousand K gold, but also the first to experience k-music song function. Limited to 5000 will soon be on sale, waiting for you to grab!”
Fortunately, our intern Shannon Liao has helped with a proper translation. The “suck” actually refers to KFC’s slogan of “finger-licking good,” and the “10 thousand K” is 100,000 K dollars, the restaurant’s digital currency. Not sure where the extra zero went in the translation.
The phone also comes with a KFC-branded music app preinstalled, which lets you create and share playlists at a KFC restaurant. Think of it as a modern-day jukebox. The announcement comes alongside an introduction video, which goes from Apple / Samsung-level techy to Kidz Bop ad in under a minute. It’s a roller coaster of emotions.
Huawei and KFC will only release 5,000 of these devices and they’ll be available for 1,099 yuan ($162 USD). Raise your hand if this is already added to your bucket list.
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